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The South Beach Diet is a subscription service based on the best-selling diet book of the same name. I redesigned the site to help people learn about the diet, and to help existing users be successful on the diet. I also gave it an updated look and feel. I designed the site to be responsive, to make it easy for users to experience it on any device, and to make it easier for development by having just one code base.
Role: Sole UX and Visual Designer from initial mood board exploration to the final product. Contributed to research and usability studies and presented findings to the client.